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Customer Service is marketing. Get it?

The day the iPhone 4s came out I had it. Love it. It’s great. Part of the pomp and ceremony associated with getting such a fancy device is to accessorize it. Chargers and cables and apps and all. The most important accessory to most is the protective case.
My iPhone 3GS was protected for the entire duration of our intense two year relationship by a case made by a brand called Incase. I liked it so much that when I was at BestBuy and saw people shopping for cases, I’d stop and tell them to pay the extra money (Incase cases retail for a plum $35) and get the Incase case.
So it was a foregone conclusion that on day 2 of my new iPhone’s life that I go get a new Incase case for it. And I did at Target, instead of buying a knockoff or bulk package from Amazon. I respected the product and was willing to pay for quality.
Two weeks later a crack appeared in the case near the headphone jack. A piece then fell off. It looked pretty bad. Naturally I went to Incase’s website and filled out the return form to request a replacement. An email was sent to me pretty quickly asking me to email a photo of the purchase receipt along with a photo of the damaged case so I can get an RMA number. I did.
I never heard back.
I tweeted Incase and got a response that I will get a response within 1-3 weeks’ time.

Really?

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