A recent extensive blog post from Pinboard questions the validity, necessity in digital social graphs.
“Social networks exist to sell you crap. The icky feeling you get when your friend starts to talk to you about Amway, or when you spot someone passing out business cards at a birthday party, is the entire driving force behind a site like Facebook.”
Sticking around waiting for a client to rediscover its soul is a risky move. Depending on the nature of the client relationship, though, it could also be an opportunity. As a trusted partner, an agency can help the process redefining the client's corporate meaning and mission.
Case in point: GS&P is quitting HP.
I personally disliked their TouchPad campaign. B-level celebrity rich, light on actual meaning. Outside of this campaign, their HP work was pretty darn cool. Bold move.
While the story shared by my colleague Dan Calladine talks about the rapid growth in digital music sales, I am left wondering how the remainder is sold. The only thought that comes to my mind is CDs. CDs? REALLY?
Digital Stats: Digital sales account for 26% of all UK album sales.
