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Analysis Marketing mobile Web Development

United Airlines’ adventures in mobile web

I occasionally use Kayak’s rather good app for the iPhone to check airfares for actual and fantasy travel. Recently, all referrals to United Airlines tickets originating from the Kayak app end up in the United’s mobile web site. All data about the ticket search from Kayak is gone in the process. Bummer but it’s not my money to lose.

What I noticed is that United appears to bring you to a mobile ‘text’ website, as shown below:

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It looks like a generic mobile website but intrigues you with a link to the ‘smartphone version’. When you click the link the page transforms itself to…

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…the exact same thing.
Great job, guys.

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