One the items that caught my eyes in Apple's WWDC demos was the gaming extension that was layered onto the Apple TV box. Games enabled with Airplay can now mirror and even display separate content on the TV. Think of it as your iPhone and iPad as the controller but also as the gaming machine beaming the game onto your HD TV screen. Demos also showed four iPhone users playing concurrently on the same TV screen, competing with each other. Apple is not making a lot of noise about this yet – as iOS 6 is not out. But the implications can be huge. Graphics and computing power on the iPad and iPhone are respectable to say the least. Kids and adults alike are moving off of Nintendos and Playstation Portables (ok, fewer of those) onto iPod Touch, iPhones, iPads because the games are there and can do more than what they do on the platforms. The Kindle Fire and other Android devices are successful in this domain. But the Android horde lacks the bridge to the big screen that Apple TV brings to the fore with a $100 entry fee (beyond Samsung TV's built-in connectivity). Apple TV Airplay-enabled Game Center will use the iOS device as controller with the accelerometer and also as a second 'private' screen for the player using it. This is like having a Nintendo Dual Screen device where the game screen is 40", 50", 60" big. The local screen, on the iOS device, acts as the private control view. XBOX is built into the Windows Phone platform. But Microsoft did nothing to make it interesting beyond messaging for gamers. There are no mobile, GPS or context-enabled extensions for the XBOX games you love. You cannot use the phone as controller either. Who knows, maybe now the creativity will strike and this will happen. And nobody knows how the next iPhone or Apple TV will take this even further. Fun stuff.
How much is a brand worth to a company? For most small companies it means virtually everything. They are one and all with the brand. Bigger companies often pour massive amounts into building and maintaining brands. According to David Ogilvy, the father of modern advertising, such brand positioning makes or breaks the brand. Something breaks, though, when it comes to mobile.
Companies and organizations that make such huge investments in their brand suddenly realize their website, often times their core offering, looks bad or does not work on mobile devices. In a world where budgets are almost always tight, they look to do something out of nothing to address this problem. They want to be available to the growing smartphones and tablet-using masses. They need something.
We have an iPad app. We load images using file paths into the app. Images appear just fine in the iOS simulator. Images do not show up on the device. Fist shaken madly in the air, agony.
Thanks to my colleague Dolphy Fernandes we managed to discover the culprit. The iOS Simulator used by XCode loads file in a case insensitive manner. To it, a file called A55.jpg and a55.jpg are the same. iOS on devices, on the other hand, is case sensitive. Hence, A55.jpg will not load if the file name you are attempting to load is 'a55.jpg'.
Hope it helps…