70 hits per week do not echo like a major coup by any means. QR scanning apps may be the least significant factor contributing to this humble number. Was the project properly promoted, how many posters with the code were distributed, were consumers instructed how to scan, etc. In short, though, seems like teens are not necessarily jumping on the opportunity to use QR Codes. Experimentation is good and Walgreens helps us all by sharing this data. Time for NFC, no?
Mobile Commerce – Walgreens uses 2-D bar codes in a teen sex education program – Internet Retailer.
