Campbell Soup, a product I religiously try to avoid, released a new line that aims for the upper crust of, well, the canned soup consumer. Maybe they can crack through the resistence, thinks Campbell, if we launch the product with an actor with a fancy accent.
Enter John Lithgow, not too busy at present, Harvard grad, fancy accent in tow.
All of this would have been in vain, but the copywriters did their job this time complementing Lithgow with a brilliant slogan:
Why settle when you can select?
Is it just me or is that great?